Aerial Photography & Video for Marketing Concord College

September 11, 2019
Posted in news
September 11, 2019 Content Team

Sky Revolutions was recently contacted by Concord College – an independent day and boarding school located in Shropshire, UK. The school’s marketing team was looking for an experienced, safe, and accredited drone photography and video company to provide aerial videography and photography to support three important upcoming projects.

Concord College accomodates boys and girls between the ages of 13 and 19 to its attractive 80-acre campus. Many students live on campus at Concord College, while others visit daily, which means the the school is always bustling with activity. This meant that the safety of the staff and students would be a top priority throughout. As such, Concord College was looking for a drone photography company with the training and experience to ensure the safety of all students and staff in the vicinity. As one of the longest-standing drone photography providers in the field, Sky Revolutions was the obvious choice.

After talking to the team at Concord College about the projects to ascertain exactly what was required, it was agreed that Sky Revolutions’ Operations Manager would lead two days of videography on campus. Day one would be devoted to capturing aerial footage and images to support a messaging campaign focused on Concord College’s popular Summer School and University Preparation courses. Day two would focus on marketing the main term offering, while also providing supporting footage for an ambitious virtual tour project.

As well as safe, professional piloting, there were several other important skills required – including those related to the technical and creative work of shooting marketing videos. The aerial photography and video would need to communicate the layout of the grounds and the spatial relationships between each of its buildings. It also needed to convey a sense of how staff and students enjoy life on a well-equipped and picturesque campus.

Advances in technology mean that digital solutions are increasingly able to fill the gaps where physical meetings and site visits aren’t possible. Virtual location tours are also an increasingly popular replacement for in-person visits in a wide range of settings. Young people and their families travel from all around the world to study at this prestigious school, but long-distance travel to visit the school on an open day isn’t possible for all those who would like to attend. For those families, Concord College was planning to create an interactive, 360-degree virtual tour that would convey a sense how it feels to explore the campus in person.

Another important goal of the shoot, therefore, was to capture the atmosphere of life at the school through aerial video and photography. This would require a good understanding of angles, distances, camera settings, pixel density, all other aspects of aerial photography. Sky Revolutions offers a unique combination of safe piloting expertise and technical prowess, as well as an understanding of photographic and video techniques and content marketing. Mastering the technical and creative sides of aerial photography for promotion and marketing has given Sky Revolutions a uniquely broad skill set that sets us apart in our field.

Remaining on the cutting edge of drone, camera, and web technology means that Sky Revolutions is able to help establishments like Concord College create digital solutions that streamline the process of getting a feel for the school. High quality photography, video, and interactive 360-degree panoramas help to bring a location to life in ways that were not previously possible. In this case, that meant helping parents and pupils to make informed decisions when selecting a school.

Upon completion of this project, Sky Revolutions provided Concord College with a package of photos, video, and interactive 360-degree aerial shots of the school and its environs. The staff at Concord College was delighted with the footage, going so far as to call Sky Revolutions’ 360-degree aerial photography “amazing”. Sky Revolutions is proud to work with renowned establishments like Concord College, providing solutions that push the technological boundaries and make a difference to people’s lives.

The image below is an interactive 360-degree capture – simply drag or swipe to change the view and click on the drone icons to change the vantage point.

Below that you’ll also find a highlight reel of the footage shot by Sky Revolutions at Concord College.

To discuss your aerial photography marketing plans, call us on +44 (0)1778 560929 or get in touch via the contact form.

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